The Discovery Plan

On a Tuesday afternoon, a founder looked at us over a video call and said the line we’ve heard a hundred times:
“Let’s start with ten groups.”

It’s reasonable. Sensible, even. You dip a toe, see if the water bites, then wade in. We nodded. We’ve nodded to that line before. But the truth we’ve learned—sometimes the hard way—is that WhatsApp chaos doesn’t live in ten groups. The story is always bigger. It hides between “Finance – West” and “Installations – Night Shift.” It’s in the sleepy vendor group from last year that still decides tomorrow’s delays, and the hyperactive ops group that drowns the task that actually matters.

So we told the founder another story.

When Chetto first plugs in, the screen looks like a city from the air. Streets (groups) you’ve never had a map for suddenly line up. You’re not “trying a tool” anymore; you’re seeing how your business actually speaks.

This is why we don’t ask for “ten groups.” Ten gives you a sample. A sample gives you plausible stories. But the truth lives in the whole city. And the moment you see the whole city, you stop guessing.

Of course, a map alone isn’t enough. The first week is messy—an honest kind. You notice who should see what. You notice which groups still pretend they matter. You notice where tasks get lost when someone says “Noted” but means nothing by it. This is where our Forward-Deployed Engineer (we call them an FDE) quietly becomes your local guide.

They do unglamorous work: naming things, tuning rules, asking your team, “Is this the moment a task should be created?” and “Who should own it?” They make the agents more useful. It’s a small difference on paper and a big difference in the room. Because AI, like a new teammate, doesn’t help you on day one just because it’s smart. It helps you because it has been taught your way.

The FDE teaches chetto to learn your way.

People ask us why the Discovery Plan is paid when it’s refundable. The short answer is: paid conversations are clearer.

It encourages the rhythm that makes it work. Materials arrive. The champion has the authority to pull in the right groups. Our team blocks off the right hours. It signals partnership, not a passing demo. If we don’t deliver the value we agree on, the fee is returned—because Discovery should pay for itself.

We use a simple test for ourselves: would you recommend this to a friend running a team like yours? If the answer isn’t a quick yes, we’re not done. We tune. We remove noise. We rewrite a rule so the “Maybe”s become “Assign to Priya.”

Delight, in our world, is not a surprise-and-delight campaign. It’s the absence of unnecessary pain.

So this is why we offer the Discovery Plan, and why it starts with customer delight:

• Because partial truth is a mirage. The full picture tells you which ten matter, not the other way around.

• Because an AI system becomes yours only after it learns your language, and someone has to teach it.

• Because the real win isn’t “adopting a tool.” It’s the moment your team stops losing work to a chat scroll.

We still nod when someone says, “Let’s start small.” We’ve just learned to add a second sentence:

“Let’s start true.”