The Discovery Plan

On a Tuesday afternoon, a founder looked at us over a video call and said the line we’ve heard a hundred times:
“Let’s start with ten groups.”

It’s reasonable. Sensible, even. You dip a toe, see if the water bites, then wade in. We nodded. We’ve nodded to that line before. But the truth we’ve learned—sometimes the chaos doesn’t live in ten groups. The story is always bigger. It hides between Slack channels, Telegram threads, email chains, and WhatsApp groups. It’s in the sleepy vendor thread from last year that still decides tomorrow’s delays, and the hyperactive ops channel that drowns the task that actually matters.

So we told the founder another story.

When Chetto first plugs in, the screen looks like a city from the air. Streets (channels) you’ve never had a map for suddenly line up. You’re not “trying a tool” anymore; you’re seeing how your business actually speaks—across every place work happens.

This is why we don’t ask for “ten channels.” Ten gives you a sample. A sample gives you plausible stories. But the truth lives in the whole city. And the moment you see the whole city, you stop guessing.

Of course, a map alone isn’t enough. The first week is messy—an honest kind. You notice who should see what. You notice which channels still pretend they matter. You notice where tasks get lost when someone says “Noted” but means nothing by it. This is where our Forward-Deployed Engineer (we call them an FDE) quietly becomes your local guide.

They do unglamorous work: naming things, tuning rules, asking your team, “Is this the moment a task should be created?” and “Who should own it?” They make the agents more useful. It’s a small difference on paper and a big difference in the room. Because AI, like a new teammate, doesn’t help you on day one just because it’s smart. It helps you because it has been taught your way.

The FDE teaches Chetto to learn your way.

People ask us why the Discovery Plan is paid when it’s refundable. The short answer is: paid conversations are clearer.

It encourages the rhythm that makes it work. Materials arrive. The champion has the authority to pull in the right channels. Our team blocks off the right hours. It signals partnership, not a passing demo. If we don’t deliver the value we agree on, the fee is returned—because Discovery should pay for itself.

We use a simple test for ourselves: would you recommend this to a friend running a team like yours? If the answer isn’t a quick yes, we’re not done. We tune. We remove noise. We rewrite a rule so the “Maybe”s become “Assign to Priya.”

Delight, in our world, is not a surprise-and-delight campaign. It’s the absence of unnecessary pain.

To begin onboarding, let’s get on a call, run a Health Check, and understand what your workflows actually need—before we recommend a product setup.

Book a Health Check call to diagnose workflow patterns, gaps, and decision points.