Work doesn’t live in one app. It lives in conversations.
Dec 26, 2025
Work doesn’t live in one app. It lives in conversations.
Chetto is a unified communication intelligence and automation layer that turns business communication across WhatsApp, email, and more into a structured reality: commitments, owners, timelines, and risk.
When we started Chetto, we made a simple choice: build where work actually happens, not where it’s supposed to happen. In many businesses, the real execution layer is conversation. Decisions, follow-ups, vendor coordination, escalations, customer nudges. Fast, messy, human.
That’s why WhatsApp was our first sensor. Not because it’s the product, but because it’s where signal density is high and where gaps show up early.
And once Chetto started listening, something consistent happened.
Teams didn’t just “discover value.” They saw their business more clearly.
A churn risk surfaced before renewal. A commitment got named, owned, and tracked. An escalation stopped being “someone’s memory” and became a visible thread with a deadline. The hidden cost wasn’t a lack of tools-it was a lack of continuity.
Because most teams don’t fail due to effort. They fail because continuity breaks:
The signal appears in one thread
The decision happens somewhere else
Accountability lives nowhere
That’s what Chetto is built to prevent.
Chetto isn’t another inbox, chat client, or ticketing tool.
It’s the layer above communication and below execution-quietly turning talk into accountable action, and showing where reality is drifting from intent.
Email is where drift becomes expensive.
WhatsApp is where things move fast.
Email is where things become official.
Email serves as approval, locking the timeline.
The escalation that changes priority.
The stakeholder who was never in the group.
The message that turns “we’re exploring” into “we’re committed.”
So even if you see WhatsApp clearly, you can still miss the turning point.
Bringing email into Chetto isn’t a “new channel.” It’s the same intelligence layer extending into a high-stakes surface, so the execution story stays intact when the conversation shifts contexts.
Why now
AI is finally good enough to reliably summarize threads, extract commitments, detect risk signals, and generate next steps. But businesses still don’t have a system of record for what was agreed, across the places where those agreements happen.
Chetto exists to be that layer: protecting continuity, catching drift early, and turning signals into action, wherever business communication happens.
WhatsApp was the door.
Email is the hallway.
And the destination is simple: a continuously updated execution map of your business, built from the conversations where work actually happens, so churn doesn’t surprise you, delays don’t compound quietly, and accountability doesn’t depend on heroic individuals remembering everything.
FAQ
What is Chetto’s email integration?
It brings email into the same unified intelligence layer as WhatsApp, so teams can see the full account story, preserve continuity across stakeholders, and take action with context.
Why is email important if WhatsApp already works?
Because turning points rarely happen in one place. Approvals, escalations, leadership visibility, and critical stakeholder communication often live on email-and that’s where Drift becomes expensive.
What channels are next?
Slack and meetings, so the execution story stays intact across every place business happens.